Just like a business, a non-profit organization can benefit from a blog.
You can provide a direct channel from the leadership of your group to your supporters and donors. In addition, blogs can be effective tools in promoting your non-profit and keeping interested parties up-to-date on what your organization is doing. Your blog will likely become a popular part of your web site.
When you blog, people listen. A quick example…
Last year we setup a blog for the chairman of a non-profit organization in Washington, DC. Since then the chairman’s blog has become the most visited page on their web site, receiving more hits (visitors) than any article that the organization has published!